Last weekend I decided to head out to IMATS, the International Makeup Artists Trade Show. It is held in various locations throughout the year, and I was able to attend the show in NYC. I wanted to write about my impressions, advice and what I would do differently next time.

I bought my ticket months in advance, and planned everything out – which vendors I wanted to hit, which products I wanted – a day or so before. I packed light, and unfortunately this time I went alone. I had a notebook with the items and the original prices so I could compare, and also kept in mind that anything I could find at Sephora I could pick up with the VIB Rouge sale that started the next day. I took a mid-morning train, attempting to beat the hundreds of people in line at Pier 94. I walked right in, and initially it didn’t seem that bad. However, once I started to head over to the brands I wanted, the lines were LONG. Some were shut down, some were an hour or longer. To avoid this, I walked around to understand the layout, and then headed over to the less crowded lines. I set a low budget for myself, and didn’t overspend because I missed some of the brands I wanted due to the lines. If I stood in the line for Sigma or NYX I would have been there all day and only left with those products. The line for Lime Crime was bad too – and Anastasia was shut down. I wanted to pick up some Ben Nye – but I can find it way cheaper on line, and I’m not in need of any at the moment.

I REALLY wanted to hit Lady Moss, but I couldn’t get a good view of the booth, and didn’t want to wait in line to see what they had.

I was able to get to the following tables:

-Tarte (all mascaras, blushes and lipsticks were $10!- I did snag a pic of their price list!)

-Zpalette

-Model in a Bottle

-Stila

-Esquido Lashes

-One table that sold LA Girl Cosmetics (I can’t remember the name of the stand!)

I made it a bunch of others, but they either didn’t have a decent discount, or were sold out of what I wanted (ahem, MUFE…)

I advise planning ahead and take a friend. If I wasn’t alone I could have waited in the longer lines. I also only stayed a few hours, but should have stayed much longer. Knowing the products you want ahead of time helps too – so you budget for what you want, and bring extra for the fun things you find on the way. Oh and DRESS COMFORTABLE! You are waiting in lines and wearing heels and fancy clothes doesn’t make that any easier. I forgot to take pics during the day – but I did snag a selfie!

My next post will be a haul!! Were any of you at IMATS NYC???